Tag Archives: Stoked LA

Stoked LA at HUGE

Stoked LA at HUGE

Words and photos by: Katie Ferraro

Just before our Year 2 students in Los Angeles headed to winter break, we loaded up the city bus and began the journey to the Huge LA offices to meet up with their team. This was our second meeting with the staff and now that we had gotten to know each other, we jumped into the principles of design thinking with both feet. Our students, though reserved at first, brought their insights as community members after interviewing their peers on the biggest concerns they face today.

To watch the process unfold was magic. Seeing our students’ preceding work come together & start to open up was so cool to watch. However, the most special part of the experience was feeling the pure joy exuding from the pros as they led the process. It’s clear the Huge team loves to create, and their passion was evident as they collaborated with our Stokers.

Huge really showed up for our youth and the amount of energy they brought to our day together was electrifying! They joined our students in the trenches, leading by example, and brought so much excitement to the development of their brands. Energy is one of our core values and it’s always refreshing to partner with brands like Huge that mirror that.

During the meeting we used our design thinking curriculum created by Huge which allows our students to think outside the box and voice their ideas, no matter how far fetched they may sound. With this type of brand (and character) development, it is imperative for our students to collaborate with their teammates in a unique way, seeing things from different perspectives. So far, it has proven to be a great exercise in teamwork, something that STOKED highly values and will serve our students well in the future.

When the meeting wrapped, both of our teams successfully uncovered their future brand ideals in the form of powerful problem statements to drive their projects. While I don’t want to give too much away just yet, for them, it was all about connection. It was really inspiring to hear the issues our students will tackle with their brands. I cannot wait to share how their brands develop in the next few months!

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Coach Profile: Katie in LA

Coach Profile: Katie in LA

LA Coach Profile

We chatted with our LA coaches recently to see how they got involved with STOKED, mentoring and action sports.  This week we feature Katie, who is also the Operations Coordinator in our LA office.

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Coach: Katie

Coaches: Year 1 & 2

Sports: Skate, Surf, Snow

What do you love most about action sports and the industry?

I love the people and the overall culture. I grew up in Michigan with no background to the action sports industry, but after learning more, I knew I wanted to be part of it, mostly to crush the stereotypes which I had been so accustomed to. Everyone was so willing to support me in entering the industry and have continued to support me today.

Why did you choose to become a STOKED coach? 

I always knew I wanted to work in the action sports industry, but I also knew I was meant to be a part of something bigger than myself. The youth we serve are growing up in much different circumstances than me, yet continue to be an example of positivity, which has proven to be so humbling for me. I get to show these kids that there is a world of possibilities out there for them, even if they may see them as being out of reach.

What are you most excited for/looking forward to this year as a coach?

I am most excited to serve as a role model for these students, creating connection, and empowering them to be the leaders that I see in each and every one of them. Most importantly, teaching them that leadership comes in many different forms and giving them the tools to find their voice.

Who is your mentor and what is the best advice he or she has given to you?

To me, mentorship is so, so important. I have many mentors, but two to note are Mark Sperling and Lewis Howes

Mark has been my mentor from the beginning, when the action sports industry was completely foreign to me. He always encouraged me to keep going and take the opportunities as they come. It’s definitely been solid advice as I have been in the industry now for five years and counting!

Then there is Lewis, who is an incredible human. He’s been my mentor since the beginning of the year and he has coached me through a pretty major career transition and I’m extremely grateful for him. Probably the most valuable things he has taught me is to be 100% clear on my vision or what it is that I want (no matter how big or small) and to always live in gratitude.

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To learn more about STOKED, go here.

Coach Profile: Wes in LA

Coach Profile: Wes in LA

LA Coach Profile

We chatted with our LA coaches recently to see how they got involved with STOKED, mentoring and action sports.  This week, learn more about Coach Wes.

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Coach: Wes

Coaches: Year 1

Sports: Skate, Surf, Snow

What do you love most about action sports and the industry?

I enjoy freedom of expression through skateboarding and being able to go anywhere in the world and see a kid with a skateboard and be able to connect even with language, culture, and religious differences.

Why did you choose to become a STOKED coach? 

I had a mentor growing up and wouldn’t be where I am today without him. I realized there are dreams and many are selfish – then there is a dream that involve living your dream and empowering others. It’s exciting to help others discover their talents and passions and to build.

What are you most excited for/looking forward to this year as a coach?

I am excited to get kids excited about dreaming, vision, and creating their futures. Without vision you have no motivation to move towards that destination. 

Who is your mentor and what is the best advice he or she has given to you?

My mentor was a surfer/skater who I met while he was in college, then saw his process of marriage, kids, and now stepping into leadership roles. He always told me to take responsibility for my actions and to not walk around with a frown on my face ’cause no one would want to look up to me or follow me if I walked around sad all the time. I was a sponsored skateboarder – he told me start having fun, smile, and use my influence for positivity.

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To learn more about STOKED, go here.

Coach Profile: Daniel in LA

Coach Profile: Daniel in LA

LA Coach Profile

We chatted with our LA coaches recently to see how they got involved with STOKED, mentoring and action sports. This week, read about Coach Daniel whose love of skating brought him to STOKED.

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Coach: Daniel

Coaches: Year 1 

Sports: Skate, Surf, Snow

What do you love most about action sports and the industry?

Being from Los Angeles which is known for having a huge background in skateboarding, I was always surrounded by it. I love how free I feel while I ride my skateboard and I also love how skateboarding can give you a sense of identity and help you make friends for a lifetime.

Why did you choose to become a STOKED coach? 

I chose to be a STOKED coach because teaching the kids how to skateboard has always been something I’ve wanted to do for years. When I saw the opportunity to finally do it I hopped on it because to me it’s a dream job.

What are you most excited for/looking forward to this year as a coach?

I am really looking forward to interacting with the kids and teaching them that they can achieve anything they want in life if they give it 110%.

Who is your mentor and what is the best advice he or she has given to you?

My mentor’s name is Javier Lopez. He is the owner of 3043 Boardshop which is the local skate shop in the city of South Gate and also owns Sensitive Skateboards. He’s heavily impacted and grown the skateboarding scene in the south east Los Angeles area. Growing up I’d look up to his company and his riders and dreamed to be a part of if somehow. Over time Javier had taken notice of me and began hooking me up with skateboards or anything I needed to keep me rolling. He’s heavily impacted my life in only positive ways and has taught me many life lessons and skills. To this very day he is my mentor and helps me forward in skateboarding and in my life and I just want to pass on what he’s taught me. 

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For more information on STOKED, click here.