Building The Brands Of Tomorrow With HUGE

PHOTO ESSAY

Photographs by Alex Bruno | Text by Valete Graham

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Our innovative afterschool Brand Building Program teaches students the process of creating unique brands, in the most fun way possible! 

Utilizing a curriculum, developed in conjunction with HUGE, a Brooklyn-based digital agency, our students work together as a team to develop, design, and launch an action sports brand that tackles a socially relevant issue. 

 
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At the end of the school year, each group presents their brand to a panel of judges for constructive feedback during the Annual STOKED Brand Showcase event, with the winning brand receiving an internship at HUGE. 

 
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The year, for the first time ever, two brands tied! Just Period, whose mission is to provide hygiene/menstrual products for women in the shelter system and Sunny Side Up, who supports teens dealing with depression through positive podcasts, both won internships!


Congratulations to both brands and a big thank you to HUGE for all your support!

 
Valete Graham