STOKED Collaborates with World Renowned Artist James Victore
Words by Katie Ferraro: 2015 marked the 10th anniversary of STOKED and to celebrate, we employed the work of artist James Victore to create us a cool image to use for the year. James is an eccentric artist who teaches creative courage and believes in creating art that matters. He has designed works for Japanese fashion designer Yohji Yamamota, the NAACP, and the New York Department of Probation (to name a few), which all have boasted words of inspiration. In 2010 and 2012, James’ work was also featured at the Museum of Modern Art (MoMA) in New York City.
A true visionary who is constantly pushing the envelope, we thought James was the perfect person to pair with for this campaign. He is not afraid to be himself and strives to teach others to do the same. Additionally, James believes its better to give back than to take.
Introduced to STOKED through tattly.com, a website that makes beautiful temporary tattoos, the design that James created for us was Tattly’s fifth design for its “Tattly Does Good” campaign.
As part of this collaboration, 80% of the profit generated through the STOKED design is donated back to us. Between June 2015 when it first launched and October 2015, $384 has been raised, which funds 15 students in our after school program for a month. You can check out the tattoo and get your very own, here.
While the design was originally created as a celebration of the 10th Anniversary of STOKED, we loved it so much that we have decided to keep it as part of the organization’s identity. James was able to capture the true essence of what we believe in and represents the future of STOKED.
Love the design as much as we do? Get yourself a shirt or a tote bag here: http://www.stoked.org/shop/.