Pepsi / Mountain Dew

Deweezy

In 2012, Mountain Dew and Motive, a hybrid agency, gave STOKED youth the opportunity to create a Mountain Dew commercial featuring Lil’ Wayne from ideation to post-production. The project, known as DEWeezy, lasted 2 months. STOKED youth applied for 10 spots to participate in the project. Throughout the program, youth received professional training, mentoring from industry professionals, industry insights such as field trips to a premiere sound studio, and Mountain Dew brand immersion. Students were flown to Miami for the commercial production for a behind the scenes look. The commercial officially aired during the Dew tour in September of 2012 and the full DEWeezy documentary aired on March 31, 2013. The commercial received over 3 Million Youtube views. This is the commercial our students created.

brandSteve Larosiliere