[Partnership] SPY OPTIC

SPY OPTIC PROVIDES ONE OF A KIND SURF EXPERIENCE FOR STOKED

PARTNER

SPY Optic

How did the partnership come about?

Through one of our supporters, Laura Rubin, she arranged for Spy Optic to have a community/giveback day with their pro surf team around their participation and sponsorship of the UnSound Pro Surf Competition. 

What impact did it have on the company and organization?

Many of these students who had been surfing for a few years, elevated their surf skills with mentoring from professional surfers like Quincy Davis and Balaram Stack. With a donation from Volcom and Spy to cover the cost of the program and general operating fund, we created content from this, but more importantly, created long lasting memories for our students. The project also got covered in endemic surf blogs and websites.

What is the biggest takeaway from the partnership?

It’s important for students to be in and around professionals who are operating at a high level personally and professionally. Additionally, these professional athletes got the chance to interact with normal kids who weren’t their typical fans/ target audience. It ignited their passion and purpose of their sport and reconnected to the reason why decided to pursue this life and career path.