[Partnership] W HOTELS
W HOTELS CREATES CURATED SKATEBOARD LINE TO BENEFIT STOKED
How did the partnership come about?
A series of bespoke skateboards commissioned by W Hotels of New York in partnership with STOKED. Icons Cara DeLevingne, Amar’e Stoudemire, Cope 2, David LaChapelle, and Zana Bayne’s designs were inspired by New York City. We celebrated the launch with a block party in Union Square and an after party in Lilium.
What impact did it have on the company and organization?
We got a ton of exposure to high profile individuals and generating over $10,000 in board sales.
What is the biggest takeaway from the partnership?
There’s a tremendous amount of power in leveraging commerce, product, and influencers for a cause. Having the presence of W Hotels to showcase the boards and having the board directly benefit us made it easy for the project to succeed.