Women's History Month Profile on Missy Farren
Missy Farren is a woman of action. She believes that hard work opens the doors to opportunity and that making a difference is key. A pioneer in marketing and public relations, Missy is the Founder and CEO of Mfa and has been leading her team to success for over 20 years. A huge supporter of STOKED, Missy has been kind enough to whip up some amazing campaigns for us along the way, pro bono.
We appreciate Missy for the gifts that she brings to STOKED and our world, and are excited to feature her for Women’s History Month!
If you could pick 1 thing that you would be remembered for, what would it be?
Making a difference. Whether it's at work, at home, in our various communities, I think it's important to strive to make a difference every day. At Mfa, we work super hard, but we also have fun and laugh a lot. I love seeing our staff not only feel a personal connection to the work, but to each other. Being able to channel positivity into telling some really important and fun stories makes it fulfilling work. I have been really fortunate to have the opportunities I've had, and - to my own shock and awe - have the gift of leading an agency (for more than 20 years now!) that works with amazing brands, sports, athletes, destinations, and organizations whose primary purpose is to do good. It doesn't get much better that that!
One piece of life advice for young people?
Action Begets Action (…some also say action begets opportunity). Get out there! You never really know where the road is going to lead, but sitting on your ass certainly gets you nowhere. Get a job and do it well. Work harder than everyone else and doors will open.
What don't people know about you? What's your secret talent?
I have a bit of a sixth sense. Also known as 'my witchy thing.' I'm very in-tune with my gut and I've learned to trust it. It's hard to explain, but - sometimes to the frustration of others - I just know (what is going on or what will happen). I've also been told I play a mean air saxophone.
If you were given an award, what song would you walk out to?
Anything Springsteen, frankly! My favorite is Thunder Road, but She's the One, The Rising, and Born to Run aren't far behind! I love music, so I could really go on and on with this one.
Who's your She-ro?
Definitely my mom. She raised three of us on her own, continues to work into her 80s, has a keen sense of humor, loves and lives her faith and has a heart of gold. And to top it all off, she requested a skateboard lesson from my two sons not many years ago. She's set the standard high, no doubt about that!